TRAININGS
Training „CARS - MARKET, ENGINEERING, SALES“ is intended for everybody in automotive industry, who deals with customers when selling or buying cars. Thus a detailed knowledge of product, market and way of selling is very useful, if not just necessary.
That is why we prepared a training that will help you:
- orientate yourself in problems of communication with customers when selecting an appropriate car-model
- extend the knowledge of the product = car
- get comprehensive information about the market situation
- become familiar with the issues of production and distribution of various brands with regard to delivery dates, etc.
The training is set in individual parts that can be each other combined in order to prepare always the course tailored to specific needs.
These are the individual parts:
A. Process of communication with the customer – car selection - BASIC PART
general basic questions when selecting a suitable car
milage, way of using, parking ...
typical features or if you like practical parameters for selection in individual segments - for example:
off-road = off-road capability = (driven wheels, ground clearance, climbing capacity, ...), towing capacity, etc.
for light commercial vehicles - wheel base, payload, cargo volume, high roof, ...
suitable engines in various type of operation - long journey / frequent starting, load
- "tips" - reserves and the current notice, mandatory equipment, towing boats, etc.
- what to watch out when taking over new vehicles from dealer - damage, km counter
B. The standard types of customer behavior
- preferences when selecting car
C. Car market
- classificationn and characteristics of the different market segments (passenger cars and light commercial vehicles)
- current models of various brands in the segments, brand-product strategy
- world car manufacturer overview – alliances, groups, sales, ...
- Czech market sales overview - preferred segments / brands / models / trends
- importers and dealer networks in Czech Republic overview
D. Product
- automotive engineering - actual state, trends
of engines and powertrains
of transmissions
the types of driven wheels
- Technic - basic items, terminology
ABS, ESP - description, car makers‘ abbreviations
passive safety - airbags, safety belts, ...
differential, differential lock, transmission reduction, ...
definition of weights – gross weight, curb weight, payload
body types – chassisless body, frame (characteristics)
navigation - portable / built-in, map coverage, ...
car theft-protection
- product life cycle, depending on the segment and brand strategy
- pricing
- warranties, after-sales service, customer loyalty
E. Distribution of vehicles
- supply chain – production place, stock management, delivery time aspects, stock-mix versions, colours
F. Ecology
- fuel consumption, CO2 emissions, alternative fuel - situation, trends, taxes and fees
Total training time and price depends on selected parts.
Part of training is printed "manual", which contains a summary of technical information. Price does not include any renting of training room or facility like projection technology – the training is usually provided at client’s office.
If you are interested in such training or would you like to have more information, please contact us on +420 776 732 737 or info@mobilityexpert.cz.